BPW Foundation's Women Misbehavin' Blog

Well behaved women never make history

When a Purse is More Than a Fashion Statement

Posted by gansie on December 11, 2008

picture-50Women make powerful statements all of the time.  Sometimes it’s through how they look, sometimes it’s through what they say and sometimes it’s through the silence of their wallet.

As much as we may not like it, money is power in this country.  And fortunately, women are really starting to come into their own.  The Women’s Campaign Forum Foundation just released Vote With Your Purse 2.0: Women’s Online Giving and Offline Power which discusses women’s trends for donating online, specifically in the political realm .

Here are some stats:

Women have both the financial resources and drive for social change that are needed for them to have
a significant impact on politics:
• Women command more than half of U.S. wealth and are on track to hold two-thirds of it by 2030.
• Women vote more frequently than men, engage in more community activism and volunteer at higher rates than
men do.
• Women are incredibly generous donors to charitable causes – single women are “the most generous donors” with
nearly 40% more likely than single men to give their money to charitable causes.

But there’s still work to be done.  WCF Foundation also notes that “Even though women direct 80 percent of household purchases, women make less than 30 percent of federal political donations.”  So women, show your power, make your choice heard – put your money where your mouth is. Donate.

Make your purse more than a fashion statement.

photo credit

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One Response to “When a Purse is More Than a Fashion Statement”

  1. joyinhome said

    But we also make less MONEY! We are giving, giving, giving and have less to give. It’s interesting that the purse in the photo is red- that has been used as a symbol of women’s pocketbooks being in the negative- more than a fashion statement…

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