BPW Foundation's Women Misbehavin' Blog

Well behaved women never make history

“High-Speed Internet Has Improved My Life,” Say 93% of Women

Posted by deborahfrett on May 11, 2011

New Survey Shows that Women in Business are Increasingly Reliant on High Speed Broadband

© Nikola Hristovski

Broadband technology has unquestionably changed just about every aspect of our lives in recent years. I’m sure most women would agree that we rely on email for quick and efficient communications, online bill payment to keep our accounts current, and internet reminders for everything from household supplies to doctor’s appointments—all so important when we are juggling so many different balls in the air.

High-Speed Internet has become essential to our professional lives, as well. Many businesses no longer accept paper applications and/or resumes from applicants applying for new positions. This makes access to high-speed broadband technology imperative for women seeking employment or simply trying to improve their personal and professional lives.

In March of this year, Business and Professional Women’s Foundation fielded a research survey on high-speed Internet (broadband) technology usage by women. Our goal was to explore the opportunities that technology advancements have opened up for women and understand how the internet has impacted both their business and personal lives.  A total of 1400 respondents participated, and a jaw-dropping ninety-three percent responded that high-speed internet has improved their lives, with 97% reporting they have internet access at home. This is good news, because we know that when women have technology tools available, they can accomplish great things!

This important survey also examined how women use internet technology, and found that while many women access broadband, and are interested in learning more about it, they don’t know where to start the education process. Their mixed-signal response highlights a profound need to educate women on how to better and more efficiently use high-speed technology to advance themselves, their careers and their businesses.  Continued hands-on technology education is one of several recommendations BPW Foundation has made based on the survey analysis. 

The research has been tabulated to include input from four specific subpopulations of women: those involved in the military, mature women, those who own their own businesses or are self-employed, and those living in rural areas.  Findings for these groups underscore specific service, education, and access opportunities to improve their productivity through broadband technology.

High-speed broadband technology helps women manage their busy days and advance their professional careers, as well as boost their self confidence.  As women continue to learn how to utilize the Internet, they will continue to learn, grow, and succeed. BPW Foundation’s Broadband Technology Survey provides us with a new and important benchmark and a guide for expanding and strengthening the role the internet plays in women’s lives today.

To learn more, please visit the BPW Foundation website for the full Broadband Technology Survey report.


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