Shop Small Saturday, November 24
Posted by YWM on November 19, 2012
There are more than 27 million small businesses in the United States, and over 7.7 million of these businesses are owned by women. Small businesses owned by women are growing in number 50% faster than the total number of small businesses, according to a small business monitoring report from American Express. And by 2018, one-third of new U.S. jobs will be generated by female-owned companies, compared with the current 16%, based on projections by The Guardian Life Small Business Research Institute.
Almost universally, Americans say they support and value small businesses in their communities. How could you not? They provide products and services you can’t get elsewhere, customer service is generally more personal, and they contribute enormously to the fabric of our neighborhoods and cities.
There are many organizations, national and local, that have done a great job organizing and getting the word out about the outsized contributions that small businesses make to our communities. One of those is the Small Business Saturday Coalition which we have joined to help spread the word about Small Business Saturday.
What will you be doing on November 24, 2012, the Saturday after Thanksgiving? Participating in Small Business Saturday of course! Heading into its third year, Small Business Saturday, which falls between Black Friday and Cyber Monday, is a day dedicated to local, independently-owned small businesses that create jobs, boost the economy and preserve neighborhoods across the country. What is your favorite woman owned small business in your community?
Last year, millions of Americans, shopped at independently-owned small businesses on Small Business Saturday. This year, we invite you to help make the day even bigger for small business. Here are ways your business can get involved and help support Small Business Saturday:
- Shop Small on November 24, 2012: By shopping small, you are showing your support for small businesses and creating goodwill within the communities where you work and live. Make a day of it by shopping with friends and dining out at your favorite small restaurants.
- If you are an independent business owner, make the day your own:Small businesses are known for having outstanding customer service and offering unique products. Think about having special promotions and join forces with neighboring small businesses to create a block party or holiday event. Don’t forget to leverage Small Business Saturday marketing tools on www.facebook.com/shopsmall.
- Spread the word: Sign up for email updates at www.shopsmall.com and make sure to ‘Like’ the Facebook page (www.facebook.com/shopsmall). Tell your family, friends and loyal customers about Small Business Saturday on your social networks.
We’re excited to be part of the Small Business Saturday Coalition. We encourage all of you to shop small on November 24, 2012 and help spread the word. Let’s make Small Business Saturday, the biggest shopping day of them all – we’ll see you on Main Street!